
FORE:In this assembly of gay young men religion was generally a topic of ridicule. Even Jordan, the ex-preacher, was either willingly or unwillingly borne along by the current. Subsequently, when youth and health had fled, and he was on a sick-bed suffering from lingering disease, he felt the need of those consolations which Christianity alone can give. He wrote, under date of April, 1745, to Frederick, who was then king, and whose friendship continued unabated:
Published Aug 28.
TWO:But this victory on the Rhine was of no avail to Frederick in Bohemia. It did not diminish the hosts which Prince Charles was gathering against him. It did not add a soldier to his diminished columns, or supply his exhausted magazines, or replenish his empty treasury. Louis XV. was so delighted with the victory that he supposed Frederick would be in sympathy with him. He immediately dispatched a courier to the Prussian king with the glad tidings. But Frederick, disappointed, embarrassed, chagrined, instead of being gratified, was irritated by the news. He sent back the scornful reply that a victory upon the Scamander,84 or in the heart of China, would have been just as important to him.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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